אימייל

miri@mirishafir.co.il

About me

Welcome to my world, where advanced and personalized business consulting merges with over 25 years of professional and senior management experience in the construction and furniture industries at leading companies. As a business consultant, I offer a unique approach driven by extensive experience and expertise in areas such as business development, product development, sales and marketing management, employee management, and leading strategic change processes.

With a background in senior management positions, including CEO of Regba Kitchens and Vice President in leading furniture companies, my experience encompasses a deep understanding of operations management with over 300 employees, establishing and implementing advanced computing systems such as ERP and CRM, managing international product portfolios, and broad human capital management.

Strategic Consulting and Market Entry Support

International furniture and construction companies aiming to increase their sales in Israel often face barriers such as unfamiliarity with the Israeli consumer behavior, ineffective market entry strategies, and language barriers. My services are designed to address these challenges by:

Market Mapping and Weakness Identification: Develop a strategic plan tailored to your company’s needs, including budget planning, maximizing sales potential, sales metrics, and sales effectiveness.

Leadership Empowerment: Identifying key roles struggling to make the leap in practice and propelling them forward.

Functionality Gap Analysis: Identifying missing functions and creating suitable solutions.

Efficient Management Tools: Introducing effective management tools that significantly streamline work, saving time and money.

Product Portfolio Innovation: Refreshing and innovating the product basket, including pricing updates.

Process Structuring: Defining organized work processes for implementation in the organization, including the adoption of information systems.

Customer Journey Customization: Creating differentiation against competitors through tailored customer experiences.

AI Tools for Market Research: Utilizing AI for market research, competitor analysis on social networks, and identifying market trends and tendencies.

 

Key Benefits of Working With Me

Quick Market Entry: Speed up your entrance into the Israeli market.
Increase Sales: Boost sales from international products in the local market.
Specialize in the Design and Furniture Sector: Gain expertise and support in dealing with Israeli entities.
Learn Local Negotiation and Sales Language: Acquire knowledge of Israeli negotiation tactics and sales language.
Product Suitability Analysis: Identify and adapt products to the taste of the Israeli audience, including market survey, potential marketing, and distribution strategies.
Partnerships and Local Connections: Gain access to local companies/brands interested in your products. I facilitate joint meetings with importers, local companies, and myself for initial product presentations, including preparation of commercial agreements based on progress with interested parties.
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